Comprehensive Report City Manager - 2021 - 2026

Student Population Growth

Daytona Beach is home to six colleges and universities, including Bethune-Cookman University, Daytona State College, Embry-Riddle Aeronautical University, Florida State University College of Medicine, Keiser University’s Daytona Beach campus, and the University of Central Florida’s Daytona Beach campus. Together, these institutions serve approximately 35,000 students.

Keiser University

Daytona State College

Embry-Riddle Aeronautical University

Florida State University College of Medicine

Bethune-Cookman University

UCF Connect Center

Special Events & Attendance Growth

Major events in Daytona Beach include the Daytona 500, Bike Week, Jeep Beach, Welcome to Rockville and Biketoberfest, drawing between 100,000 and more than 300,000 attendees.

Welcome to Rockville has grown from 197,500 attendees in 2022 to 368,900 in 2025 and secured a 10-year contract with Daytona International Speedway.

The National Cheerleaders Association Collegiate Cheer and Dance Championship also expanded from 22,000 attendees in 2022 to 45,400 in 2025 and signed a three-year extension to remain in Daytona Beach.

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DaytonaBeach.gov

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