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Celebrate our history
Daytona Beach’s reputation as a global center for speed began in January 1904, when William K. Vanderbilt Jr. set an unofficial land speed record on the city’s hard-packed sand. Driving a 90-horsepower Mercedes racer, he averaged 92.307 mph over the measured mile, surpassing Henry Ford’s earlier mark. The city’s 23-mile beach course soon attracted the world’s fastest drivers. In 1910, Barney Oldfield piloted the “Lightning Benz” to speeds exceeding 131 mph, followed by Sir Henry Segrave’s record- setting 203.79 mph run in 1927. The era peaked in 1935 when Sir Malcolm Campbell averaged 276.82 mph, setting a new world land speed record at Daytona Beach.
As the sesquicentennial celebration continues, the citywide #DB150 pole banner campaign has brought the anniversary to neighborhoods across the community, with banners installed along A1A, International Speedway Blvd., Beach St. and Dr. Mary McLeod Bethune Blvd. In the months ahead, the city will spotlight local businesses through digital features and newsletter stories highlighting historic photography and community impact. Residents and visitors are encouraged to follow the city on social media, visit DB150.com , and share memories using #DB150 and #150WorldFamousDB .
// Photography courtesy of Florida Memory, State Library and Archives of Florida.
Sir Malcolm Campbell - Bluebird 1935
Sr. Henry Segrave Sunbeam 1927
William K. Vanderbilt Circa 190 0
Barney Oldfield 1910
REGISTRATION OPEN CITIZENS ACADEMY First class March 19 Ten-week Program DaytonaBeach.gov/ CitizensAcademy
TICKETS REQUIRED F.R.E.S.H. BOOK FILM FESTIVAL Jan. 29 at 7 p.m. BCU Performing Arts Center , 698 W. ISB. Blvd. FreshBookFestivals.net
FREE TO ATTEND MIDTOWN SUNDAYZ Feb. 8 from 3 to 8 p.m. Daisy Stocking Park, 555 Dr. Mary McLeod Bethune Blvd.
FREE TO ATTEND MIDTOWN MUSIC CONCERT SERIES Starting Feb. 28 at 7 p.m. Daisy Stocking Park, 555 Dr. Mary McLeod Bethune Blvd.
City of Daytona Beach | www.DaytonaBeach.gov | 301 S. Ridgewood Ave., Daytona Beach
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